Browse by Subject

SOCIAL MEDIA

A New Era of Public Trust: Relationships as Curr...

Article

18 min

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Watch this TED Talk as Rachel Botsman discusses the shift in our concept of trust.

Comparison of Social Media Platforms Used by the...

Article

7 min

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Learn the purpose, pros, cons and guidelines for various social media platforms used by the DoD.

Connect with Your Audience and Get Views

Case Study

3 min

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Watch a positive example of a Marine video that embeds humor and resonating tone into a commander's message.

Keeping Up a Social Media Strategy that Works

Case Study

4 min

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Review lessons to emulate and paths to improve social media strategy from the U.S. Marine Corps.

Unique Value Proposition: Making Your Social Med...

Article

5 min

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Explore how to define your platform's purpose, engage users and stand out by establishing your UVP.

Social Media Best Practices During a Crisis

Article

3 min

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Explore ways to maximize efficiency on social media during a crisis.

Being Prepared for All Responses

Case Study

3 min

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Examine lessons learned from a post about how losing control of the narrative can result in negative...

How to Perform a Social Media Audit

How To

9 min

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Follow these steps to improve your effectiveness on social media by performing an audit.

Trial by Fire: Evolving a Social Media Strategy

Story

10 min

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Watch as MSgt. Jarad Denton discusses the trials and tribulations that led to establishing a strong social...

Posting More Isn't Always Better

Case Study

4 min

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Learn from West Point the value of understanding the algorithm and your audience to drive a Facebook strategy.