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Researching with PESTLE Analysis
Defining PESTLE (political, economical, social, technological, legal and environmental) analysis at a home...
How to Perform a Social Media Audit
Follow these steps to improve your effectiveness on social media by performing an audit.
Information Capabilities (IC) Descriptions
Review each IC's objective, purpose, administer and mechanism as it exists in the information environment.
Communication Planning as a Process
Familiarize yourself with the RPIE communication planning process and how to apply it.
Communication Planning Using SMART Objectives
Explore how to set specific, measurable, achievable, relevant and time-bound (SMART) objectives.
Evaluation Using Barcelona Principles
Watch how to better measure and explain the successes and failure points of a communication plan, (including...
The Elements of Commander's Intent
Examine the basic structure of commander's intent and how it fits into a mission.
Solving the Commander's Intent On the Spot
Review the creative and effective solution to a commander's intent challenge at F. E. Warren Air Force Base.
How to Plan a Campaign
Follow these steps to plan a compelling and engaging campaign.
Elements of Mass Appeal
Review the eight elements of mass appeal to understand how a communicator's content should affect or interest...
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