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Communication Planning
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Researching with PESTLE Analysis
Article
4 min
Defining PESTLE (political, economical, social, technological, legal and environmental) analysis at a home...
How to Perform a Social Media Audit
How To
9 min
Follow these steps to improve your effectiveness on social media by performing an audit.
Information Capabilities (IC) Descriptions
Article
9 min
Review each IC's objective, purpose, administer and mechanism as it exists in the information environment.
Communication Planning as a Process
Article
3 min
Familiarize yourself with the RPIE communication planning process and how to apply it.
Communication Planning Using SMART Objectives
Article
3 min
Explore how to set specific, measurable, achievable, relevant and time-bound (SMART) objectives.
Evaluation Using Barcelona Principles
Article
5 min
Watch how to better measure and explain the successes and failure points of a communication plan, (including...
The Elements of Commander's Intent
Article
3 min
Examine the basic structure of commander's intent and how it fits into a mission.
Solving the Commander's Intent On the Spot
Case Study
5 min
Review the creative and effective solution to a commander's intent challenge at F. E. Warren Air Force Base.
Elements of Mass Appeal
Article
6 min
Review the eight elements of mass appeal to understand how content should appeal to the audience.
How to Plan a Campaign
How To
5 min
Follow these steps to plan a compelling and engaging campaign.
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