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PMESII-PT Research Analysis Framework
Scan political, military, economic, social, information, infrastructure, physical environment and time...
Create a Social Media Content Calendar
Explore how to create a content calendar that uses the overarching content strategy to ensure the audience is...
Beating the Algorithm: Posting Engaging Content
Review the fundamentals of a successful post that uses emotive visuals, identity politics and social justice.
Solving the Commander's Intent On the Spot
Review the creative and effective solution to a commander's intent challenge at F. E. Warren Air Force Base.
How to Plan a Campaign
Follow these steps to plan a compelling and engaging campaign.
Promote with Meaning
A positive example of a Marine Corps video that compels the target audience to participate in the campaign in...
Create a Strong Communication Strategy with PRIDE
Explore how the PRIDE (Problem, Research, Ideate, Develop, Evaluate) framework can guide your process.
Choose the Right Community Engagement
Use these criteria to determine whether the engagement, proactive or reactive, is right for your unit.
A Guide to Building a Social Media Strategy
Construct each section (research, planning, implementation and evaluation) of your strategy with this guide.
Be SMART When Picking Key Performance Indicators
Explore what key performance indicators to track based on your social media strategy SMART objectives.
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