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CAMPAIGN PLANNING

PMESII-PT Research Analysis Framework

Template

1 min

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Scan political, military, economic, social, information, infrastructure, physical environment and time...

Create a Social Media Content Calendar

Article

4 min

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Explore how to create a content calendar that uses the overarching content strategy to ensure the audience is...

Beating the Algorithm: Posting Engaging Content

Article

5 min

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Review the fundamentals of a successful post that uses emotive visuals, identity politics and social justice.

Solving the Commander's Intent On the Spot

Case Study

5 min

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Review the creative and effective solution to a commander's intent challenge at F. E. Warren Air Force Base.

How to Plan a Campaign

How To

5 min

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Follow these steps to plan a compelling and engaging campaign.

Promote with Meaning

Case Study

2 min

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A positive example of a Marine Corps video that compels the target audience to participate in the campaign in...

Create a Strong Communication Strategy with PRIDE

Article

3 min

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Explore how the PRIDE (Problem, Research, Ideate, Develop, Evaluate) framework can guide your process.

Build Your Brand–Build Your Following

Collection

13 items

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Dig into these resources to help solidify brand authenticity and increase reach on social media.

Choose the Right Community Engagement

Article

3 min

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Use these criteria to determine whether the engagement, proactive or reactive, is right for your unit.

A Guide to Building a Social Media Strategy

Article

12 min

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Construct each section (research, planning, implementation and evaluation) of your strategy with this guide.