Your target social media audience is a group of people you have specifically identified and want to influence with your social media channels. These are the individuals your leadership wants to motivate, activate or educate in accordance with your organization's communication goals.
Your target audience can include more than just your target groups, but the main focus will be on those who are most likely to be interested in your content, products or services.
Common characteristics, including demographics and behaviors, unite your audience. Additionally, your audience may share common psychographic components like beliefs, attitudes, values and interests. Your audience will usually:
- Follow your social media accounts,
- Read, reply to your posts and engage in conversation,
- Click links that you share and
- Share your content with other users.
Typically, your audience will be more than just one group of people. It can be many, especially with the multitude of military social media accounts. Military social media accounts commonly target:
- Direct military personnel,
- Military families,
- The American public and
- Ambassadors, allies and other government officials.
Explore ways to identify your social media audience and how to target your content based on your audience's interests.
Discover content by selecting individual tiles, or using the buttons across the top.
Audience Identification Strategies