Military communicators are tasked, deployed and employed as an integral part of operations to document U.S. military activities. Communicating themes and messages through visual storytelling is an important and accessible way to communicate commander's intent, support strategic initiatives and provide critical information.
Let's examine some iconic photos and see how they were successful in supporting themes, messages and commander's intent.
As a military communicator, you have an opportunity to use images that can tell important stories about the military experience. Used as a storytelling medium, photography is a powerful tool. A single photo can bring information and inspiration. They can build tension and elicit emotion. A photograph stops time and allows viewers to think, process and absorb the details of the situation. Some photos become so ingrained in our memories that they represent the entirety of a historical moment. A photo of Ruby Bridges being walked to school by federal marshals represents a pivotal moment in the history of civil rights. Photos can be incredibly evocative and involve your senses. Another photo, taken during the Marine Corps Crucible test for recruits, shows the pure grit it takes to make it to the final obstacle. Looking at it, you can easily imagine the deep mental and physical exhaustion, the burn of sweat in your eyes and the controlled panic as your lungs scream for oxygen.
In your role, you will primarily be producing five types of imagery to tell a story:
- News
- Feature
- Sports
- Portrait
- Photo illustration
News
News photography capitalizes on the public's immediate need to know about the subject. News photography is perishable and timely but can still be emotional. In another image, a medical professional pets a service dog brought onsite as a stress reliever for those fighting COVID-19.
Feature
Feature photographs capture moments and evoke emotion from everyday life. They tell the same old story in a new way. Feature photography is timeless and is relatable, regardless of when the images are printed or posted.
Sports
Sports photography relies on elements of both news and feature photography. When shooting sports, you may focus on the action or emotion. Both are equally appealing to viewers.
Portrait
Portraits require you to set up the photo, the background and the stage. They can be candid or posed but need to capture the character or essence of the person.
Photo Illustration
Photo illustrations are photos that are altered to communicate a particular message that cannot be conveyed with a traditional photograph. The image must abide by DoDI 5040.02.
Throughout your career, you'll have to hone your senses to anticipate and react quickly to moments as they're unfolding. The images you capture will create and steer the storytelling narrative to align with military goals.