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Case Study

Being Direct with Commander's Intent

Case Study

3 min

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Watch a positive example of how a commander communicated his goals while still encouraging creativity.

A Briefing Card That's On Point

Case Study

6 min

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Reviews lessons to emulate and paths to improve upon like how the Navy's Briefing Card for Hurricane Sandy's...

Connecting with Your Audience and Getting Views ...

Case Study

3 min

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Watch a positive example of a Marine video that incorporates humor into a commander's message with a tone that...

Keeping Up a Social Media Strategy that Works

Case Study

4 min

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Review lessons to emulate and paths to improve on how to have a successful social media strategy like the U.S...

Being Prepared for All Responses

Case Study

3 min

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Examine lessons learned from an Army tweet that shows how losing control of the narrative can lead to negative...

Posting More Isn't Always Better

Case Study

4 min

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Learn from West Point the value of understanding the algorithm and your audience to drive a Facebook strategy.

Finish What You Start: Stay Engaged With Public ...

Case Study

4 min

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A U.S. Navy tragedy provides insight and valuable lessons on engagement when dealing with a sensitive subject.

Solving the Commander's Intent On the Spot

Case Study

5 min

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Review the creative and effective solution to a commander's intent challenge at F. E. Warren Air Force Base.

Promote with Meaning

Case Study

2 min

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A positive example of a Marine Corps video that compels the target audience to participate in the campaign in...

Understand the Why: Aligning the Message to Your...

Case Study

2 min

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Learn the value of applying a communication strategy to your visual product.