Podcasting is a unique opportunity to bring commander's intent to your audience. Podcasting isn't a one-and-done outlet. It needs to be inviting, memorable and sustainable. Before you begin, it's necessary to know all that is needed to ensure you have the time, resources and connections to make your podcast successful. This collection will guide you through the following stages of podcasting:
- Deciding
- Planning
- Formatting
- Recording
- Publishing
Decide
Podcasts are more popular than ever, which makes them a great way to capture an audience of engaged listeners. Refer to Should You Start a Podcast? to see which questions can help you decide if starting a podcast is right for you.
Plan
Once you've decided that developing a podcast is the right decision for you, you need to begin planning. Podcasting has many moving parts that require more time than you think, more resources than you planned, more effort than you were ready for and more technical knowledge of how internet content is delivered than you may have anticipated. Check out Podcast Roadmap for Success to learn key podcast phases: pre-planning, planning, pre-production, production and post-production. Use the information in this resource to better understand the podcast planning phase and tips to help you reach your audience.
Format
Podcast formats require unique things from their hosts which include varying degrees of editing, outreach and prep. Whether you decide to go solo or bring in a sidekick, tell a series or bring in storyteller guests, it's important to know what is being asked of you to deliver a strong result.
Which Format is Right for Your Podcast? will help guide you in the format selection process to best match the stories your audience wants to hear and those that best represent your commander's intent. This resource will help you understand how different formats have their unique challenges and benefits. Understanding your audience and your goals will help inform your production process.
Record
Podcasting can be an intimidating medium. From coming up with ideas to writing to scheduling to production, you need to become an expert at many things to do it well. Use this additional collection of even more resources, Recording a Podcast Start to Finish, to learn all the tasks necessary to record a podcast.
Publish
The post-production phase is where you will share your podcast with the audience. You will want to make a big deal out of your new podcast to get as many eyeballs (and ears) on your show as soon as it launches. Ready, Set, Let the World Know About Your Podcast will examine four key things to consider to help you spread the word about your podcast.
Use these resources to deepen your knowledge of the different stages of podcasting, from initial concept and planning to recording and publishing. Remember, podcasting is a tactic — a creative tool used to deliver an identified message through specific channels. The more you learn, the better your podcast message will resonate with an audience.