PAVILION PA ESTIMATE TEMPLATE 20211013.DOCX
Use this template to prepare a thorough estimate that assesses a mission from a PA perspective.
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Check with your unit to ensure there are no local templates that should be used instead.
A Public Affairs Estimate assesses a specific mission from a public affairs perspective. It examins critical public affairs factors, their influence on the planning and execution of operations and their potential impact on mission success. Based on this evaluation, a PA Estimate identifies possible courses of action to support the mission. Use this template to prepare a comprehensive estimate during staff turnover that includes:
- Mission
- Situation and considerations
- Media environment
- Media presence
- Media capabilities
- Media content
- Public opinion
- Mediums available to communicate information
- Visual Information capability
- Personnel availability
- Logistical situation
- Assumptions
- Recommendation
- Completed by