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Interview Prep for Subject Matter Experts

Checklist

2 min

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Use this pre-interview checklist to thoroughly prepare a subject matter expert for any type of interview.

Something in the Water: Stay Vigilant

Case Study

5 min

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Examine lessons learned from the USAF on how to communicate effectively during a potential crisis.

Successful Interviews 101

Collection

6 items

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Learn the basic interview steps, from scouting a location and building rapport to planning and preparation.

Spotting Disinformation Actors

Article

6 min

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Follow these tips to assess social media accounts for bots, sock puppets and trolls spreading disinformation.

Refocusing Interviews With Bridging

Article

3 min

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Learn four R's of bridging and how to use common bridging statements to refocus on the command message.

DoDI 8170.01

Policy & Doctrine

53 min

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Reference DoD Instruction 8170.01 Online Information Management and Electronic Messaging (24 August 2021).

DoDD 5535.09

Policy & Doctrine

5 min

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Reference DoD Directive 5535.09 DoD Branding and Trademark Licensing Program (19 December 2007).

Identity Awareness, Protection and Management Guide

Policy & Doctrine

113 min

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Reference the DoD Identity Awareness, Protection and Management Guide (12th Edition, March 2021).

Optimize Your Content With A/B Testing

How To

6 min

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Follow these steps to user-test your social media content and better reach your public.

Evaluating Social Media Campaigns

Article

4 min

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Discover best practices when collecting, analyzing and assessing data before, during and after your campaign.