The Three C's of Communication

Article 36 min
Watch Jayne Latz, a communication trainer, conduct a workshop on speech that conveys power, commands and sustains attention and delivers the message in a way that sticks. She demonstrates practical exercises for speaking confidently, clearly and credibly.

Latz uses research from Quantified Impressions to emphasize how something is said matters twice as much as what is said. In other words, a speaker's delivery will have the most substantial impact on what the audience takes away, even if the message is well-written. Therefore, Public Affairs' responsibility is to bolster the command message by diligently incorporating Latz's delivery techniques. However, the skills she teaches, like dancing, require plenty of practice to become natural. There is no quick solution to masterful communication, so take Latz's advice to heart and put in the work.

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