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Internal Communication During a Crisis
Watch Edward Segal discuss right and wrong ways to communicate with a team and leadership during a crisis.
Decision Matrix Template
Use this matrix to consider and plan your posture, action, reaction and outcomes of various types of crises.
Roles and Responsibilities of the PA Writer
Understand the roles, responsibilities and types of writing that PA writers have to tackle.
Write a Feature that Lands the Big One
Watch how the writing structure for a feature is like a fishing trip that always ends with your catch.
The Ins and Outs of Executive Writing
Review what executive writing is and how to plan and write executive products.
Cook Up A Craveable Message
Watch how senders can work to understand their receivers in order to create relatable and effective messages.
Get Your Story Straight: News vs Feature Article
Compare the structure and style of news and feature articles to better prepare you for writing either one.
Shaping Opinion Through Persuasion
See how public affairs writers adjust tone to affect knowledge, attitudes and behaviors of target audiences.
Communicate Effectively With Relatable Writing
Follow the lead of award-winning writer Sgt. 1st Class Leah Kilpatrick's for relatable, enjoyable content.
DIY Editing Checklist
Customize this template with your most common mistakes to check your work before you send it to the editor.
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