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Welcome to a FN Radio Refreshers . I'm 

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senior Airman Drake Lehman , a K A DJ 

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shake and drake 

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refreshing 

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your radio skills are like anything 

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else . If you don't use them , you lose 

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them in this video . We'll explore what 

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social media is and why it's so gosh 

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dang important will cover the following 

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topics . What is social media 

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integration , effective usage , social 

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media strategy , cross posting , 

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relationships and forging local 

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connections , live dynamic content , 

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event , promotions , metrics and deuce 

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and don't . Social media is an 

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incredibly useful tool to stay 

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connected with other people . It has 

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become integrated into almost every 

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part of our daily lives . If you want 

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your show to be relevant , you must 

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bring it on air and online as a DJ . 

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You can leverage this direct conduit to 

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your audience to connect with them on 

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your show . Social media also acts as 

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an extension of your affiliates brand 

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and identity within the community . An 

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effective a FM . Radio show exists in 

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multiple places , live on air through 

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the radio A FN 3 60 online , the af en 

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europe and pacific apps and your 

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affiliate facebook page . In an era 

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where apps deliver music instantly 

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anywhere . What makes a FN stand out is 

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our personal connection to the military 

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community . The listener tunes in to 

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hear your unique personality and take 

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on local events even online , your 

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audience lives online . This requires 

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you joining them during the day while 

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they pull out their phones . When are 

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you online , when you wake up during 

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your lunch break before dinner . Well , 

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so is your listener . These are great 

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times to schedule posts for your page , 

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you always want to think about what 

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your objectives and goals are for your 

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social media integration , Which 

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segment of your audience are you 

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targeting with this post ? Is this the 

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best time of day to post this content ? 

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Well , this is a great way to engage 

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effective clock orientation . People 

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love to play along with trivia games or 

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riddles in the morning afternoons offer 

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great opportunities to push a new video 

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your team has produced or one your 

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cross posting with another organization . 

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Check out more in our clock orientation 

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module , establishing cross posting and 

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sharing relationships with other pages 

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and organizations is a great way to 

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augment the amount of content available 

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for you to use on air . It can be a 

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great asset when targeting D O D 

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observances and initiatives . Another 

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page may have created a get to know 

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your military video that you can cross 

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post on your page . You can repackage 

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the content on your page by asking the 

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audience to post a picture of 

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themselves in their most interesting 

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pursuits outside of the uniform , using 

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and sharing videos across organizations 

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gives you more content to work with for 

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less work . Plus it helps push 

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collaboration with your partner 

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organizations . Your social media 

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presence should be alive and engaged . 

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If you've made a post and are asking 

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the audience to participate with you , 

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they expect you to engage with them 

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always respond with a question . If you 

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ask the trivia question , what is the 

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sweetest fruit ? And someone responds 

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with the comment that simply says 

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strawberries . Don't just say , nope , 

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try again . Say something like that was 

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a pretty sweet guess , but not quite . 

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I used to eat a ton of strawberries to 

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did you ever dip them in chocolate ? 

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The goal here is to keep the 

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relationship with the audience to weigh . 

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You want them to be able to converse 

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with you . Following them up with a 

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question , encourages this and it's 

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much more interesting when interacting 

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with the audience online at a personal 

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flair to your engagement , just like 

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you would live with the mic Open . It's 

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mangoes by the way , if you are m WR is 

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having a in the next few weeks share 

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last year's photo album directly with 

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the MW . Our facebook page this pushes 

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inter organizational traffic to each 

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facebook page and helps to give you 

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visual content that you can push to on 

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air listeners to and for a more full 

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experience with your show when you need 

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to discuss an upcoming policy change 

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that will affect your kor share an 

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article with a service component level 

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page or your local garrison that will 

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help give you context to your on air 

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product and informed listeners who are 

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only participating online . Get a feel 

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for the success of your page by making 

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good use of your metrics on facebook , 

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you can utilize the insights tab to 

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monitor page , views , likes , 

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engagements and actions on the page . 

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Look for content that is engaging and 

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produces comments , likes and shares . 

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This is a far more significant metric 

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than the views in the reach . The 

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algorithm will push your content to see 

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more viewers . If it's engaging , use 

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the inside tools and sit down with your 

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team frequently to monitor your pages . 

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Success is this is a great way to 

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better understand how your unique 

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community responds to the content 

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you're producing and how you're 

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packaging it on air , a good DJ adapt 

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to their audience , ensure your 

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responsive to community members and if 

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your page is quick to reply to 

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inquiries and response to messages , it 

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will be noted publicly on your page . 

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You want this for the Eagle Playbook 

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Part one , page 16 . It is important to 

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stay informed on the latest D O . D . 

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Social media policies . Social media 

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mechanics are always changing and so 

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must the policies that guide how we 

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operate online , contact your 

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leadership for the latest policies . 

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Because proper usage of social media 

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can help make for an effective and 

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relevant show , get creative , try new 

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things and most importantly have fun , 

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practice . Makes perfect and have a 

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great show