1 00:00:00,640 --> 00:00:02,880 Welcome to a FM Radio refreshers . I'm 2 00:00:02,880 --> 00:00:05,520 senior Mn . Candy munis A K A . DJ . 3 00:00:05,520 --> 00:00:07,480 Candyman , 4 00:00:07,780 --> 00:00:09,550 refreshing 5 00:00:14,340 --> 00:00:16,340 your radio skills are like anything 6 00:00:16,340 --> 00:00:18,451 else . If you don't use them , you'll 7 00:00:18,451 --> 00:00:20,673 lose them in this video . We'll explore 8 00:00:20,673 --> 00:00:22,784 advanced techniques to conduct better 9 00:00:22,784 --> 00:00:24,729 interviews with . Your guests will 10 00:00:24,729 --> 00:00:27,062 cover the following topics formal I . D . 11 00:00:27,062 --> 00:00:29,173 S breaking down content , maintaining 12 00:00:29,173 --> 00:00:31,360 control , prepping between breaks , 13 00:00:31,370 --> 00:00:33,830 talk , break length and social media 14 00:00:33,840 --> 00:00:36,730 integration . A credible interview 15 00:00:36,730 --> 00:00:38,870 demands credentials properly 16 00:00:38,870 --> 00:00:41,092 identifying your guests with their full 17 00:00:41,092 --> 00:00:43,148 name , rank and formal duty title at 18 00:00:43,148 --> 00:00:44,759 the start of their interview 19 00:00:44,759 --> 00:00:46,814 establishes them as a subject matter 20 00:00:46,814 --> 00:00:48,870 expert and the authority on whatever 21 00:00:48,870 --> 00:00:51,060 topics you discuss . Significant 22 00:00:51,060 --> 00:00:53,171 traffic on the 19th . But I'd like to 23 00:00:53,171 --> 00:00:55,338 introduce a very special guest we have 24 00:00:55,338 --> 00:00:57,504 with a sergeant , first class emmanuel 25 00:00:57,504 --> 00:00:59,282 Antwi are USCG benefits , equal 26 00:00:59,282 --> 00:01:01,338 opportunity advisor . How's it going 27 00:01:01,338 --> 00:01:03,430 today , listeners drop in and out 28 00:01:03,430 --> 00:01:05,486 throughout the show . So it's a good 29 00:01:05,486 --> 00:01:07,263 idea to reestablish your guests 30 00:01:07,263 --> 00:01:09,208 credentials a few times throughout 31 00:01:09,208 --> 00:01:11,319 their time slot if they have multiple 32 00:01:11,319 --> 00:01:13,374 breaks , it's not necessary to do it 33 00:01:13,374 --> 00:01:15,152 every break , but make sure new 34 00:01:15,152 --> 00:01:18,210 listeners know who's talking use the 35 00:01:18,210 --> 00:01:20,210 time before the interview starts to 36 00:01:20,210 --> 00:01:22,432 review with your guest the content they 37 00:01:22,432 --> 00:01:24,599 want to cover . It's quite common that 38 00:01:24,599 --> 00:01:26,766 a guest has some last minute update to 39 00:01:26,766 --> 00:01:28,766 an event or an initiative they need 40 00:01:28,766 --> 00:01:30,877 added into their interview material . 41 00:01:30,877 --> 00:01:32,710 It's up to you to break down and 42 00:01:32,710 --> 00:01:34,821 arrange the information in a way that 43 00:01:34,821 --> 00:01:37,260 makes the content flow on air . Some 44 00:01:37,260 --> 00:01:39,427 guests may have too much or too little 45 00:01:39,427 --> 00:01:41,780 content . You are the expert on what 46 00:01:41,780 --> 00:01:43,780 works on air . So feel empowered to 47 00:01:43,780 --> 00:01:45,780 tell a guest that they need to skip 48 00:01:45,780 --> 00:01:48,002 some content if they have more than you 49 00:01:48,002 --> 00:01:49,780 can effectively we've into your 50 00:01:49,780 --> 00:01:51,836 interview time . An interview packed 51 00:01:51,836 --> 00:01:54,058 with too much information is a turn off 52 00:01:54,058 --> 00:01:56,169 and you overwhelm your listener . You 53 00:01:56,169 --> 00:01:58,391 will have already prepared some of your 54 00:01:58,391 --> 00:02:00,502 content during your show . Prep using 55 00:02:00,502 --> 00:02:02,613 what your guest has sent you prior to 56 00:02:02,613 --> 00:02:04,724 the interview . For example , if your 57 00:02:04,724 --> 00:02:06,836 guest is the medical clinic commander 58 00:02:06,836 --> 00:02:09,002 and they want to discuss flu shots , a 59 00:02:09,002 --> 00:02:11,058 blood donation event and an upcoming 60 00:02:11,058 --> 00:02:13,280 first aid class plan to talk about each 61 00:02:13,280 --> 00:02:15,224 of these in their own smaller talk 62 00:02:15,224 --> 00:02:17,447 breaks that are more digestible for the 63 00:02:17,447 --> 00:02:20,030 listener . Flu shots are part of a 64 00:02:20,030 --> 00:02:22,460 large mandatory D . O . D . Campaign . 65 00:02:22,840 --> 00:02:24,896 This topic would likely do well in a 66 00:02:24,896 --> 00:02:27,007 longer break to include statistics on 67 00:02:27,007 --> 00:02:28,820 flu transmission , a prepared 68 00:02:28,820 --> 00:02:30,820 discussion of symptoms , a reminder 69 00:02:30,820 --> 00:02:33,320 that vaccination is mandatory for all 70 00:02:33,320 --> 00:02:35,410 active duty . Leading into your push 71 00:02:35,410 --> 00:02:37,577 for your clinics vaccination efforts . 72 00:02:37,620 --> 00:02:39,787 You can plan to wrap this breakup with 73 00:02:39,787 --> 00:02:41,842 a tease for the blood donation event 74 00:02:41,842 --> 00:02:43,960 over the ramp of 21 pilots , my blood 75 00:02:44,340 --> 00:02:46,570 think about each major topic your guest 76 00:02:46,580 --> 00:02:48,691 brings and how you want to break them 77 00:02:48,691 --> 00:02:50,802 up throughout your show , ensure your 78 00:02:50,802 --> 00:02:52,913 guest knows how you have broken their 79 00:02:52,913 --> 00:02:54,913 content up across the breaks in the 80 00:02:54,913 --> 00:02:57,136 interview before you go live . This way 81 00:02:57,136 --> 00:02:59,136 your guest isn't randomly inserting 82 00:02:59,136 --> 00:03:01,302 information that you've planned for in 83 00:03:01,302 --> 00:03:03,358 a later break . It gives you control 84 00:03:03,358 --> 00:03:05,690 and your guests peace of mind . In the 85 00:03:05,690 --> 00:03:08,320 studio you are the expert on how radio 86 00:03:08,320 --> 00:03:10,320 works . You will have guests of all 87 00:03:10,320 --> 00:03:12,590 backgrounds ranks and personalities 88 00:03:12,670 --> 00:03:15,270 guests are relying on you to maintain a 89 00:03:15,270 --> 00:03:17,630 good on air product . It's important to 90 00:03:17,630 --> 00:03:19,450 properly and politely use your 91 00:03:19,450 --> 00:03:21,672 authority to guide the conversation and 92 00:03:21,672 --> 00:03:23,890 follow the eagle format . Guests may 93 00:03:23,890 --> 00:03:26,112 want to talk longer than a break should 94 00:03:26,112 --> 00:03:28,279 be but most of the time listeners will 95 00:03:28,279 --> 00:03:30,501 lose interest during a long rant . It's 96 00:03:30,501 --> 00:03:32,557 your job to keep breaks entertaining 97 00:03:32,557 --> 00:03:34,501 and concise . Remember to use your 98 00:03:34,501 --> 00:03:37,710 nonverbal cues from module 3-22 firmly 99 00:03:37,710 --> 00:03:41,020 direct your guests between talk breaks 100 00:03:41,030 --> 00:03:43,252 while the music is playing on air . You 101 00:03:43,252 --> 00:03:45,419 have the opportunity to direct how you 102 00:03:45,419 --> 00:03:47,419 want the upcoming break to unfold , 103 00:03:47,419 --> 00:03:49,586 remind your guests of the next topic . 104 00:03:49,586 --> 00:03:51,752 In what order you want the information 105 00:03:51,752 --> 00:03:53,919 laid out and who will say which part . 106 00:03:53,919 --> 00:03:56,030 This is especially important when you 107 00:03:56,030 --> 00:03:58,197 have more than one guest in the studio 108 00:03:58,197 --> 00:04:00,363 review how you will open the brake and 109 00:04:00,363 --> 00:04:02,641 how you will cue them to start talking . 110 00:04:02,641 --> 00:04:04,641 Let's go back to our medical clinic 111 00:04:04,641 --> 00:04:06,808 Commander example . Tell them you will 112 00:04:06,808 --> 00:04:06,550 share a quick story of your childhood 113 00:04:06,550 --> 00:04:08,383 fear of needles so that they can 114 00:04:08,383 --> 00:04:10,383 respond about how your base medical 115 00:04:10,383 --> 00:04:12,494 center makes vaccinations as painless 116 00:04:12,494 --> 00:04:14,600 as possible explain that this allows 117 00:04:14,600 --> 00:04:16,711 them to get their command information 118 00:04:16,711 --> 00:04:18,933 about the base flu vaccine campaign out 119 00:04:18,933 --> 00:04:21,530 in a conversational and digestible way . 120 00:04:21,540 --> 00:04:23,373 Tell your guests to end with the 121 00:04:23,373 --> 00:04:25,429 immunization clinic hours . Let them 122 00:04:25,429 --> 00:04:27,318 know you will take control of the 123 00:04:27,318 --> 00:04:29,373 interview at that point and exit the 124 00:04:29,373 --> 00:04:31,318 break explaining the break in this 125 00:04:31,318 --> 00:04:33,540 level of detail gives the client a plan 126 00:04:33,540 --> 00:04:35,429 and they'll be far less likely to 127 00:04:35,429 --> 00:04:37,373 stumble on air at first . Prepping 128 00:04:37,373 --> 00:04:39,096 between breaks might feel very 129 00:04:39,096 --> 00:04:41,262 artificial with your guests practice . 130 00:04:41,262 --> 00:04:42,929 It makes your interview sound 131 00:04:42,929 --> 00:04:45,510 professional . Your talk breaks should 132 00:04:45,510 --> 00:04:47,677 last as long as it takes to convey the 133 00:04:47,677 --> 00:04:49,732 information in an interesting way to 134 00:04:49,732 --> 00:04:51,940 your listener . A short informative 135 00:04:51,940 --> 00:04:53,900 break is much better than a long 136 00:04:53,900 --> 00:04:56,290 rambling one . If the conversation with 137 00:04:56,290 --> 00:04:58,512 your guest isn't going in the direction 138 00:04:58,512 --> 00:05:00,568 you planned , steer the ship back in 139 00:05:00,568 --> 00:05:02,623 the right direction . Sometimes this 140 00:05:02,623 --> 00:05:04,734 means ending a mic break earlier than 141 00:05:04,734 --> 00:05:06,901 you expected . This is totally fine as 142 00:05:06,901 --> 00:05:08,957 long as you handle it with class and 143 00:05:08,957 --> 00:05:11,123 professionalism . Don't draw attention 144 00:05:11,123 --> 00:05:13,290 to the fact that something is weird or 145 00:05:13,290 --> 00:05:15,290 long winded while on air . Use your 146 00:05:15,290 --> 00:05:17,346 hand signals to get out of the break 147 00:05:17,346 --> 00:05:19,568 and regroup with your guest . We've got 148 00:05:19,568 --> 00:05:21,512 a blood drive going on today . You 149 00:05:21,512 --> 00:05:21,110 should really get out there . It was 150 00:05:21,110 --> 00:05:23,277 from 2 to 4 p.m. Right outside of your 151 00:05:23,277 --> 00:05:25,332 local commissary . You should really 152 00:05:25,332 --> 00:05:27,443 make it their donate blood . You know 153 00:05:27,443 --> 00:05:29,499 it's for a really good cause DJ Duck 154 00:05:29,499 --> 00:05:33,360 man . No four PM 155 00:05:33,360 --> 00:05:35,527 today man . And they're gonna be doing 156 00:05:35,527 --> 00:05:37,804 a blood drive . I don't know about you . 157 00:05:37,804 --> 00:05:39,860 I'm a little afraid of needles but I 158 00:05:39,860 --> 00:05:39,750 think I'm gonna be out there to support 159 00:05:39,750 --> 00:05:41,806 my community and I hope that you are 160 00:05:41,806 --> 00:05:44,028 too well , I hope everybody can be part 161 00:05:44,028 --> 00:05:46,028 of that thing . Thank you very much 162 00:05:46,028 --> 00:05:48,540 Hannah , we've got another one despite 163 00:05:48,540 --> 00:05:50,651 your best pre interview preparation . 164 00:05:50,651 --> 00:05:52,540 Some guests will come in with too 165 00:05:52,540 --> 00:05:54,570 little content . Often these guests 166 00:05:54,570 --> 00:05:56,792 have been voluntary old to go on air by 167 00:05:56,792 --> 00:05:58,792 someone in their chain and may only 168 00:05:58,792 --> 00:06:00,903 know a part of the content they could 169 00:06:00,903 --> 00:06:03,070 convey if you know relevant content to 170 00:06:03,070 --> 00:06:05,480 augment their topics . Even in if not 171 00:06:05,490 --> 00:06:07,379 then that guest can simply have a 172 00:06:07,379 --> 00:06:09,601 shorter interview . It's okay to cut an 173 00:06:09,601 --> 00:06:11,712 interview early . Don't feel you need 174 00:06:11,712 --> 00:06:13,712 to fill the space with the relevant 175 00:06:13,712 --> 00:06:15,434 content just to make it to the 176 00:06:15,434 --> 00:06:17,046 scheduled interview end time 177 00:06:17,046 --> 00:06:19,101 advertising your radio interviews on 178 00:06:19,101 --> 00:06:20,934 social media ahead of time . Can 179 00:06:20,934 --> 00:06:23,101 increase its reach . Post a graphic or 180 00:06:23,101 --> 00:06:25,101 photo highlighting the guest you're 181 00:06:25,101 --> 00:06:27,268 interviewing in the description , post 182 00:06:27,268 --> 00:06:29,490 a link to your stations 3 60 ft to give 183 00:06:29,490 --> 00:06:31,712 listeners an easy way to tune in . When 184 00:06:31,712 --> 00:06:33,879 you have a commander's call in show or 185 00:06:33,879 --> 00:06:35,990 a high profile guest interview . Work 186 00:06:35,990 --> 00:06:37,990 with their public affairs team . To 187 00:06:37,990 --> 00:06:40,046 coordinate sharing the post on their 188 00:06:40,046 --> 00:06:42,101 commanders page . It will boost your 189 00:06:42,101 --> 00:06:44,046 listenership and potential Collins 190 00:06:44,046 --> 00:06:46,157 going facebook live via your stations 191 00:06:46,157 --> 00:06:48,379 ipad for an interview is another way to 192 00:06:48,379 --> 00:06:50,434 involve your community and encourage 193 00:06:50,434 --> 00:06:52,601 them to tune in for more information . 194 00:06:52,601 --> 00:06:54,490 It's helpful to have another team 195 00:06:54,490 --> 00:06:56,657 member run the facebook live while you 196 00:06:56,657 --> 00:06:58,879 run the board stay confident throughout 197 00:06:58,879 --> 00:07:00,990 your interviews and remember that you 198 00:07:00,990 --> 00:07:03,157 are in charge . Get creative , try new 199 00:07:03,157 --> 00:07:05,650 things and most importantly , have fun . 200 00:07:05,660 --> 00:07:07,882 Practice . Makes perfect . Have a great 201 00:07:07,882 --> 00:07:11,660 show . 202 00:07:11,740 --> 00:07:12,080 Mm hmm .