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- The world is complex,

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and moving at a much faster pace.

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5G wireless, smart cities,
artificial intelligence,

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emerging technologies,
information as a joint function,

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all domain operations,
leadership organizations

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must become more adaptable
to changing environments.

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Adaptability is an essential
quality of a successful leader.

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It allows you to stay ahead of the curve,

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or change when what you're
doing is no longer working.

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Adaptable leaders evolve
to gain or maintain

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the competitive advantage.

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Complex Adaptive Systems
Thinking, or CAST,

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informs leaders, by
allowing them to analyze

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interrelation and dynamic complexity

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of people, communities,
cultures, and their environments.

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By leveraging this approach

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to the modern information environment,

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leaders can take a broad view.

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It allows them to tackle problems

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by thinking through intent,
mental approach, and strategy.

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CAST links ideas, facts,
and human narratives

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in meaningful and relevant ways.

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Being a systems thinker requires a shift

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from seeing individual elements,

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with a linear cause and effect,

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to seeing the entire system

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with interrelated nodes, links, and flows.

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To truly understand and engage a system,

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and the ripple effects of an action,

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the information environment
must be studied systematically.

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Understanding how information
is perceived in one area,

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and how it impacts another is crucial.

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Engaging in, and
understanding the human domain

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is important, as you
try to change, inform,

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or shape human behavior.

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As communication professionals,

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you must recognize the
essential key terrain

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is the will of a host nation population.

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Gaining context on how
relevant actors connect

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allows you to earn the
trust of skeptical publics,

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frustrate adversary efforts,

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and gain the competitive advantage,

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while speaking truth to power.

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Every action impacts the
other parts of the system,

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like an operational
information environment,

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the solution is rarely obvious.

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Instead, opportunities in problems

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are entangled in a greater context,

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with nuance implications on
other parts of the system.

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Recognizing this complexity
helps the planning process by,

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one, helping others gain an understanding

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of the opportunity or problem,
through communication.

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Two, creating new ways of thinking about

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and seeing an opportunity of problem

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through developing shared understanding.

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And three, planning actions and behaviors

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that work with the complex
forces in the system,

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instead of against them.

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More potential solutions can
be identified and tested,

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while creating awareness
for unintended consequences.

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By expanding available choices,

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you can identify a course of action

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that offers the best chance for developing

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effective plans toward a desired instinct.

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At every step, remember
to evaluate your efforts

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at a strategic, operational,
and tactical level.

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Information is a resource,
an instrument of power,

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and a war fighting function.

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Using CAST allows commanders to leverage

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informational power to
inform and influence

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perceptions, attitudes, and other elements

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that drive desired behaviors,

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and shape the course of events.

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Commander's Intent considers the beliefs,

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values, narratives, knowledge,

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attitude, and behaviors
of diverse cultures

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that inform the world
view of relevant actors,

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inside and outside any organization.

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With the Systems Approach,

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communication professionals realize

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everything is dynamically interrelated.

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CAST gives people the tools to integrate

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interconnectivity,
productivity, and creativity

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into any Commander's Intent.