Before a Crisis: Preparing Your Social Media Strategy
Follow this checklist to ensure your social media strategy is prepped, effective and ready for any crisis.
Time is of the essence, especially if that time is during a crisis. It is likely you will use social media and online platforms as the first resource to react and put out information. Because social media provides speed, reach and direct contact with audiences, it is a key tool to facilitate dissemination of command information and provide a place where people can receive timely updates.
Develop the social media strategy as part of your crisis communication plan. Having a set strategy that the team is comfortable with will help your unit be better prepared to use and manage responses during a crisis. Use this checklist to prepare your social media strategy for any crisis situation.