During a Crisis: Social Media Strategy Guidelines
When a crisis occurs, follow this checklist to ensure you don't miss a step while executing your social media strategy.
Social media can be an effective tool during a crisis to facilitate communications quickly and directly with audiences, especially when a crisis kicks off. It is easy to panic. Stay calm, attentive and do your best to not increase the panic with misinformation or delay in keeping the public informed. Following these general guidelines and sticking to your social media strategy will build credibility for the unit and the DoD, while meeting the needs of the public. Use this checklist to ensure you're making the most of social media during the crisis.
Determine if the situation meets predetermined criteria of a crisis that requires addressing through social media